News
It's time to focus on Gen Z
Gen Z is the latest generation among us, currently classed as anywhere up to 24 years old, they follow Millennials, usually classed in the 20- to a 40-year-old bracket. Gen Z are today’s core influencers who have a genuine impact on both millennials and Gen Xers in terms of what they buy today. The true scale of Gen Z remains to be seen in the next 10 years – however - it is their clear influence today that is changing how we shop in the here and now.
Innovation & Creativity In The New Business World
reativity often inspires and delights us. It is often at the heart of innovation in business. When considering the concept of innovation, the single most common piece of advice can be to “think outside the box.” However, does it generate tangible value to businesses?
Accelerating Ecommerce in MEA
iddle East markets have been relatively slow in identifying the huge opportunities available from e-commerce endeavours. This is beginning to change rapidly as retailers struggle with the harsh realities and damaging fiscal effects of the COVID-19 global pandemic.